Annamalai University Distance Education
MARKETING RESEARCH
1- Introduction to Marketing Research
2- Marketing Research Process
3- Research Design
4- Sampling Process
5- Data Collection
6- Questionnaire Construction and Scheduling
7- Scaling Technique
8- Data Processing
9- Data Analysis and Interpretations
10- T- Test and Z- Test
11- F- Test (Anova)
12- Measure of Relationship ---- Correlation and Regression
13- Interpretation and Report Writing
14- Steps in Writing Report
15- Layout Report
16- Principles of Report Writing
17- Traditional Factors in Marketing Research
18- Traditional Factors in Distribution Sales Control
19- Contemporary Brand Equity and Customer Satisfaction
20- Total Quality Management
21- Emerging Application of Marketing Research
22- Data Base and Relationship Marketing
23- Role of Marketing Research Agencies
24- Ethical Consideration in Marketing Research
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